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HR – The door to success

Written by Emujin Munkh-Erdene Every operating company has a Human Resource Department and it is said that it is an essential department. However, do the employees really understand why Human Resource (HR) is as important as it is said to be? When the common question: ‘Which department from your company is the best?’ is asked, many …

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Major Trends affecting growth in Luxury Market Industry

Written by Ekaterina Dubinina Executive Summary This report focuses on luxury goods industry, which has been growing rapidly over the past few decades due to the economic growth of developing countries. The key players in this market are well-established brands such as Louis Vuitton, Hermes, Gucci, Chanel, Rolex, and Cartier.The main body discusses the segmentation of the …

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Benefits of artificial intelligence to businesses

Written by Mariam Ahmed Diriye Much has been said about Artificial Intelligence and its impact on businesses. Artificial intelligence simply refers to the use of algorithms which imitate human intelligence and activities (Artificial Intelligence and Business Processes., 2017). We are at the horizon of a technological revolution that will fundamentally modify businesses’ operations and strategy. The …

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Could Bitcoins ever replace conventional money?

Written by Luca Zin INTRODUCTION The industry that I am going to base my research upon will be the ‘’financial technology’’ one, better known as fintech). Even though many of us believe that the term FinTech refers only to the post-financial crisis rise of the new service-based start-ups and applications, it can also refer to …

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The implications of Brexit on European business, youth entrepreneurship and junior enterprises

Written by Minhajul Abedin It is important to remember that the British referendum is not legally binding; the British government must initiate the “Brexit” process by invoking Article 50 of the Lisbon Treaty, 2009. The parliament has already approved Theresa May’s decision to activate Article 50 on the 29th of March even though most members of the Parliament …

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The role of literacy in sustainable development

Written by Satya Shekhar In the past 10 years, the United Nations has pushed for sustainable development more than it did in the previous 5 decades. The year of 2005 marked the beginning of UN’s Decade of Education for sustainable development. But the agenda that was highly campaigned was the role of literacy in sustainable …

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How consultancy services can help in a Post-Brexit Era

Written by Samantha Brooks-Hutchinson On June 23rd, 2016, the decision to withdraw from the European Union has brought both political and economic repercussions to the United Kingdom. A period of increased uncertainty and unpredictability has been created, premeditatedly for businesses operating in this area. In the last year and a half, the UK has experienced …

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Digital marketing

Written by Marina Bianca Baciu  Digital marketing is known as the management of marketing using new technologies such as computers, smartphones, the internet of things(IoT) and social media. The introduction of new technologies has changed the way in which people communicate and the way in which marketing operates. The marketing process refers to promoting and …

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The role of media in the sports industry

Written by Kaelo Moeti The global sports industry, which is worth roughly 450 million euros, is said to be growing faster than the global GDP rates around the world. The combination of infrastructure, rights owners, sponsors and live events all accumulate to one complex, yet profitable business environment, known as the Sports Industry. This industry has …

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How young entrepreneurs should be supported: what assistance should governments provide?

This article was exclusively written for the Sting by Mr Nikita Polukeev is a final year student at the University of Westminster. Mr Polukeev is affiliated to the European Confederation of Junior Enterprises (JADE). JADE is a cordial partner of The European Sting. The opinion expressed in this piece belongs to the writer and does not necessarily …

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VIRTUAL REALITY APPLIED TO MARKETING

Written by Virginia Ciangherotti Virtual Reality, also known as VR, is a computer-generated technology that alters the user’s perception of reality and projects him or her into an artificial environment through different expedients, such as sound, auditory, and visual stimuli. Users are able to experience an alternate environment and an altogether different ‘world’ through VR …

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How to sell yourself to employers through the use of a CV

Written by Petya Stoyanova  Finding a job in the business field can be very competitive and sometimes challenging, so we all need to be aware of how to successfully sell ourselves to employers. The first step is the CV. It is what employers look at first, so it needs to represent who you are as a person …

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Let’s find out more about the Junior Enterprise Movement!

Written by Marina Bianca Baciu THE JUNIOR ENTERPRISE MOVEMENT The Junior Enterprise movement originated in 1967 when the first Junior Enterprise organization was established in France. This movement rapidly grew to a total of 300 Junior Enterprises dispersed between 14 countries in Europe. They are all members of JADE, the European Confederation of Junior Enterprise, …

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B2B How to successfully sell a product or a service

Written by  Petya Stoyanova How important is it to sell a service? The business world revolves around this query. If a firm cannot sell the services they are providing, they will not have the necessary income to continue operating. However, it is 2017 and a business can no longer “just sell” their product or service. …

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The WBC Team and Our Services

WBC would like to give a warm welcome to our new consultants! We look forward to working together and trust that your input will enhance our team's performance!  Here at WBC, we pride ourselves on welcoming diversity into our team. We were awarded the Most International Junior Enterprise in 2015 by JADE, the European Confederation of Junior …

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Digital Transformation for SMEs

Written by: Luisa Nuhr Introduction First, an understanding of the term digital transformation in an organisational context is required. In literature, many definitions can be found. Matt et al. (2015) define it as the application of digital technologies with the goal of changing key business operations, products, processes, organizational structures and management concepts. Those digital …

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Communication in Connection with Change Management

Written by Mille Marlo Introduction Communication in relation to change management is crucial in order to implement change management successfully. We have seen several examples in recent years of how ineffective communicative leadership skills have led to disastrous results for companies. An example of this is ‘The Blue Spider Project’, in which the lack of …

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The Challenges Small and Medium Enterprises (SMEs) in the Hospitality sector will face during and after BREXIT negotiations

Written by: Aiym Zhomartova Introduction In June 2016, Britons voted in favour to leave the European Union, leading to the so-called 'Brexit' which is now underway and in the process of negotiating a new agreement between the UK and EU to regulate their relationship post-Brexit and which will be implemented once the UK withdraws definitely …

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#PomellatoForWomen Campaign and Pomellato’s Approach to Influencer Marketing

Written by Olivia Rizzotto Founded in Milan by Pino Rabolini back in 1967, Pomellato first introduced the concept of prêt-à-porter to the traditionalist world of jewellery. The brand is characterised by a distinctive fashion-forward identity, and today, its highly recognisable combinations of sophisticated coloured stones and unique gem cuts, constitute a modern symbol of unconventional …

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World Economic Crisis 2020: UK and Europe

Major economists and financial market analysts believe that the world is waiting for another economic crisis. It, as many experts predict, will come this year during the continuing lockdowns and isolations. Starting from 2019, the world has faced disasters and catastrophes, with the majority of which was not possible to predict. The line of events includes but not limited to Brexit, US-China trade war, Australia’s fires, China-Europe trade war, oil price instabilities and Russian currency depreciation. Many scholars believe that the consequence of the above mentioned factors will surpass the crisis of 2008-2009 in duration and power.

HSBC: Together We Thrive Campaign

HSBC is one of the world’s leading international banks. The network comprises around 80 countries and territories in Europe, Asia, Middle East and Africa. According to reports, 21% of current account holders say they have switched their main current account to a different provider in the last three years, a figure that is significantly high. Switching peaks among 25-34-year olds. Consumers find it hard to bond with a bank as they do not believe that they have a mission or a positive image. Consequently, in a highly competitive market almost half of the marketing expenditures must be accounted for by ‘brand building’ (Mintel, 2019).

The Derivation of True Happiness from Self-Awareness

The main aim and objective of this report is to delve into what it takes for one to experience true happiness, and how to go about maintaining it respectively. For the longest time while growing up, the focus on obtaining material things brought absolute joy and happiness to me. Have you ever told yourself, “I just want to be happy”, or told someone else “I just want you to be happy” or even paused to consider what happiness actually meant, and what exactly this happiness you were wishing for was? To date, I certainly have tried putting happiness into perspective, hence this article.

Coca-Cola’s Move to the Beat Campaign

A good marketing communication campaign from a brand that stands out is Coca-Cola and their campaign from the 2012 Olympics, ‘Move To The Beat’. Coca-Cola is a brand that started in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton guided him to create a unique soft drink that could be sold at soda fountains. He created a flavoured syrup mixed with carbonated water and start sharing it to the people living in the neighbourhood pharmacy. The feedback was excellent so Dr. Pemberton’s partnered with a bookkeeper, Frank M. Robinson, who named the beverage "Coca‑Cola", as well as designed the trademarked and the distinct script, still used today.

The Effect of Coronavirus on the Airline Industry

Written by: Sonia Surainian Introduction Coronavirus (COVID-19) is an illness that can affect the lungs and airways of the respiratory system (NHS, 2020). It is significant because it has interfered with the daily routines of many people from university students to businesses and to schools. University students have been affected because on-campus learning has officially …

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